Krafted for life
Kraft is an imaginative play on the fundamentals of arts and craft. We were able to create a feeling of freedom and creativity by referencing envelopes, stationery and many other craft-related items. The watch features some symbols found on boxes and has no time markings on it. The word FRAGILE has been printed on the dial as a playful reminder to treat this watch with care.
Kraft carries a sense of primitiveness, naturalism and simplicity. As kraft often makes its appearance in everyday life, such as stationery like notebooks, brown envelopes, wrapping paper, etc, which matches perfectly with TACS's simple notion, thus kraft has become the creative inspiration of this watch.
Kraft Brown -A, Mâché Grey -B
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